Statistics shows that 52% of people held a company with higher regard after they received a promotional item from it. In addition, three-quarters of these consumers continued to use the items daily, consequently increasing brand awareness. These numbers prove that promotional items have remarkable advantages to your business.
Here are some of them:
Expanded Reach at Reduced Costs
With a tight budget, choosing marketing items that make the most sense for your business can be difficult. In that case, promotional products come in handy, as they have a small price tag and a lasting impact. A simple giveaway may increase customer loyalty.
Increased Brand Recognition
Whether big or small, the main goal of any business is to create brand recognition. One way to do this is through creative marketing. This technique makes your brand stick to the minds of existing and potential customers, as well as allow your products or services to stand out from the competition. For example, you can customise an item with your logo to increase your brand awareness.
When it comes to advertising your business, you should keep in mind the repeat exposure tactic. That means you constantly need to remind your customers about your products and services without spending a lot of money.
For example, if you own a pub, you can give your clients free bottle openers or koozies, or, if you own a spa, you can include an appointment reminder at the back of your business card. The reminder will make your customers retain the card and check it from time to time until their next appointment.
Alternative business card
While business cards remain valuable, promotional items printing is a fun and a creative way to share your contact information. Other than handing a potential customer your business card, consider giving away a stunning memorabilia. This is what the people from Abacus Printing usually tell business owners who seek their help.
For instance, if you own a computer business and you just fixed someone’s machine, you can provide your business card and a free USB (flash) drive.
Promotional products play a major role in your company’s brand awareness and growth. By ensuring customers always remember your products or services, your company will have a growing client base.