Do you still remember what the dominant social network was a decade ago? A long time ago, Facebook was not the preferred online hangout spot of many – that includes both the consumers and business owners. In the first quarter of 2015, however, a number of studies have shown that Facebook had over 1 billion monthly active users. This only reveals how influential the site is and how it changed our daily lives.
If you’re going to include Facebook marketing on your social media strategy, it’s important that you have a clear understanding as to how it can help you get more customers, increase your sales and strengthen your reputation online. Take inspiration from big brands. Even with a limited budget, you can keep your target market engaged like the Fortune 500 companies.
Here are some of the best Facebook marketing campaigns of 2014:
The Ice Bucket Challenge
This cause organized by the ALS Association has encouraged millions of people to dump a bucket of cold water over their heads. After posting the video on Facebook, the participants have to challenge whom they want to do the same. The campaign’s goal is not just to bring awareness to neurodegenerative disease, but also to make sales and boost online traffic. To create a buzz like this, your target market must know how they can benefit from your offerings.
Remember that ad, which features several teens and they were asked what it means to act like a girl? This strategy of Procter & Gamble shows how emotions can influence what customers buy. The lesson here, says IMASEO.co, is to always communicate the emotional benefit of your product. Ask yourself if what you offer can make consumers feel excited, safe or secure. Improve purchase intent.
Nike’s Find Your Greatness Campaign
Nike’s ad is all about motivating people to try what they have always wanted to do, but are not sure if they can. This is a strong reminder that talking about the company and products alone isn’t enough to establish trust. Creating a solid connection with consumers requires a deep level of emotion.
No doubt about it, big brands can accomplish a lot in the world of digital marketing. That doesn’t mean, however, that you can’t pull of a successful Facebook ad campaign. Just by coming up with a compelling story, you can create a strong connection with your brand.