With the combined forces of Google’s Hummingbird, Panda, and Penguin, search marketers are drawing away from the traditional way of online marketing towards a more semantic approach. The focus of almost every online marketing strategy is to create quality and valuable content that targets the right audience. This doesn’t mean you have to leave out great keyword research out of the picture.
Keyword research still plays a valuable role in any SEO campaign, as it helps you understand which terms to target before launching an SEO reseller package. Good keyword research also helps you find out more about your target audience and be more flexible when there are changes or algorithm updates in the search landscape.
To ensure results for your SEO campaigns, here are three quick tips to keep in mind when it comes to keyword research:
Think of Intent and Interest
Intent and interest define where your target audience lies. Use key brand and product terms that appeal to search users to increase click-through and conversion rate.
Use Natural Language
Natural language helps build your keyword list and direct search to the right target audience. For example, there are certain terms in the American English that have different spellings and meanings from Australian or British English. This helps you determine the right way of using such terms in your content.
Sort Keywords Semantically
Semantic keyword grouping helps establish a hierarchy and makes it easier to target closely related search terms. Grouping core keywords with supporting terms also helps you avoid overstuffing your content with the same phrases and getting a penalty from Google.
SEO may not be as keyword-focused as it was before, but knowing which terms to rank for can make or break your online marketing campaign. This helps you get the right people into the conversion funnel and provide good value proposition for your brand.