Link building has always been a significant part of every SEO campaign. Prior to Penguin, marketers simply spammed the Internet with many links, and only a select few were penalised. Now that Google’s spam filters are better than ever, these old practices have been out-of-date, and the continued implementation could result in drawbacks.
Some traditional companies would say that you should just do away with these methods labelled as a spam tactic. Nonetheless, there are workarounds for these practices to benefit your SEO campaign, which you could discuss with your trusted SEO company in Perth.
Google slashed anchor texts in press releases in July 2013. The problem is with the deluge of keyword-rich, repetitive, and non-contextual anchor texts; which of course Google labelled spam.
Fortunately, you can still write PRs with links and make it beneficial to your campaign, so long you make it natural and contextual. At the same time, use it like a normal press release by turning it into a vehicle to create publicity and media attention with your new products and events.
Matt Cutts of Google said that guest blogging as an SEO tactic is done. This statement is for those who use the method solely for establishing links. The work around here, like in the press release, is to create guest posts that are relevant, not spammy. The piece should not look like an advertisement for your authorship or the business you represent, but rather an act to share an important piece of information.
Spam comments on posts used to be a tactic that translates to Google power, but there is no way you could use comments to add SEO value now. Where this method proves useful, however, is in building backlinks. You have to engage the community, not promote your site; commenting is something you can rely on in establishing a healthy backlink profile.
On every algorithm update, Google has only one thing in mind: a perpetual effort to improve user experience. As long as you generate content following this principle, your campaign will be a healthy one.