Beneath the calls-to-action, the perfect images and the fitting typography of your webpage is a source code. It is what the browser reads and translates to the things your visitors love. Search engines use this code to determine which pages to index for a search query, so the source code is an integral part of your SEO.
Before you look for web design services in Bromley, it is paramount that you know the basics of the source code. Must you know how to read the code? The answer to this question is an astounding yes. Knowing how to read and understand the source code will help you know whether your web designer is doing a good job or not. Read on to learn more.
A title tag underlies on-page optimisation. If you do not have title tags filled in your source code, you will not show up on Google or any other engine. To confirm this, search anything on Google and view the code for the first page that appears. The title will appear in the code. Additionally, search engines identify the contents of your title tags as keywords. If you want to rank for a particular phrase, describe it in your tag.
The Meta description tag is a 160 character snippet of what search engines will display under your title. Many people make the mistake of ignoring this which means that even if by some chance you rank for a particular keyword, chances of viewers clicking your page are low. Check to make sure you have a Meta description in the source code of all your web pages. Note that Google penalises duplication, so do not have similar pages.
Check your pages to ensure that you use the H1 tag correctly. Remove any H1 tags that appear more than once. While it is unwise to try to optimise this tag, that is, you should not try to boost SEO by putting your keyword there on purpose, the heading is still very vital. To use it correctly is to use it as the biggest heading on your pages.
These tips assume that you know how to view the source code. Every browser will allow you to view the code easily. You can use keyboard commands such as Ctrl + U and the view source on PC or Option + Command + U on Mac. Ctrl + F will allow you to find things in your source code to edit and scan for the SEO elements.