Social media isn’t just a trend, but increasingly, a crucial part of any marketing arsenal. There are hundreds of outlets to optimise. To make the most of the digital world, business should upgrade to top notch broadband and telecommunications packages, and be consistently involved by sticking to the mediums that you can realistically commit to.
LinkedIn as a Recruiting Tool
LinkedIn used to be a David compared to Goliaths’ like Facebook and Twitter, but now there are hundreds of millions of LinkedIn users, half of whom visit the site every day. Now it’s not only a venue for your resume/CV, as there are now broader “Endorsements” for a skill or trade, “Groups” for like-minded professionals, and many more features that some users don’t know about. Also, posting white papers or blog posts within its groups is a great way to build a following online. Never before have efficient broadband and telecommunications packages made it so convenient to connect to a community of potential business prospects.
Facebook as a Daily Bulletin
A common mistake that business owners make on Facebook is to simply post updates without engaging their audience sufficiently – especially when Facebook is a promotional tool on steroids! You can “Like” other pages, share links to others’ timelines, even comment on posts relevant to you. Such activity will make your brand seem more transparent – which is essential in the new millennium. Optimise it with great broadband and telecommunications deals.
Twitter as an Audience Channel
Twitter, a simple and powerful flow of real time information, is the perfect tool for disseminating content and building an audience. It’s a great way to promote relevant, sharable content. For instance, if you buy junk cars, you can write a blog post about converting trash into cash and then share the practical piece of advice via Twitter, complete with hashtags and watch your readership numbers soar. Make this a habit and you’ll easily build up an audience.
If you really think about it, there are so many ways to make the best out of these social media sites. Just remove the ‘box’ that constricts your flow of thought, be yourself, provide relevant content and people will listen.