You only have a few seconds to grab your audience’s attention online. If your site takes forever to load, your visitors would most likely move on to the next tab and stop connecting to your site. And of course, without visitors, you don’t gain opportunities to earn from your business.
Site speed has a significant impact on rankings, too. Google sees this as a factor to improve the UX of a website. So if you have a slow loading site, your business takes a blow in terms of rankings on the SERPs and your bottom line.
So how do you speed things up? The experts from The Web Shop Design & Marketing say you can achieve that through the following:
Alter Image Formats and Sizes
Images take up a sizable portion of the website’s resources. Ergo, the pictures you put do have a say on how fast (or otherwise) your website loads. What you can do here is to change the image into web formats. The JPEG XR and WebP formats are great examples for this, as these only change up the size of the image and not its quality.
Evaluate Plugin Use
How many plugins does your website have? These add-ons, though useful, consume more bandwidth. If you want a fast website, you might want to rethink which plugins to keep. Ditch the apps your users rarely use so that your site will load faster and look less cluttered.
Improve Caching Processes
Caching makes some resources on your website available even after the users close their sessions. This transfers the burden of loading from the server side to the browser side. Doing this is helpful to reduce the amount of requests your server gets, thus improving the speed.
Optimise Your Code
Spaghetti code is no good. A website with complex coding will only consume more resources to fulfil basic functions. Evaluate your site’s code from time to time, so that you can simplify it for a faster load time. Keep an eye out on the additions you put on the site, too, as these can have an impact on the load speed.
Use a Content Delivery Network
A content delivery network (CDN) transfers the static files on your website to servers near the visitor’s actual location. The closer proximity works wonders for your site, as this reduces the time it takes to submit and receive data requests.
With these five ways, there’s no excuse to have a slow loading site. Optimise the portal you have for better online visibility and always remember that a site that loads fast, sells fast.