How to Avoid Feeling the FOMO When Launching Your Site

All the people in the world have fears that keep them up at night. For businesses and web developers, it’s FOMO.

In case you’ve been living under a rock, FOMO means “fear of missing out.” Come on, that’s just a cute way of saying, “You better make a good to-do list that covers every important detail, just so you won’t miss out on a big opportunity.”

To manage your FOMO, think ahead and simply avoid these things:

Site That Users Don’t Like

So you spent time, money, and resources on rebuilding a site only to see that users are veering away from it. This will lead to poor site performance; you’ll also lose the loyal fans of your brand.

Most people stay online for most of the day, and a regular-looking website just won’t cut it. If you want a site that people will really like, hire someone outside, a web designer from, for example. If you don’t, others will turn to other sites, to your competitor, and it will be a missed opportunity.

People Can’t Share Your Content

Give users the chance to share your content, but don’t overdo it. It’s good to provide Facebook and Twitter share buttons, but don’t put one on every page. That will only distract users from what you really want them to do—which is to buy your products.

Think first before adding sharing functionality to any page on your site. Make sure to split test the pages, so you know if the page needs sharing functionality.

Losing the Benefits from Previous SEO Work

So you launched a new site and migrated your domain name, and you see a dip in your rankings and traffic. Most likely, you didn’t think about the previous SEO work you’ve done for the site. Fortunately, you can ease the damage.

Make a to-do list of all the things you need to do before, during, and, after the launch. This ensures that you won’t miss something.

Everyone suffers from FOMO sometimes. The key to prevent it? Simply think ahead—you’ll save yourself and your business from the torturous thought.