In the list of successful entrepreneurs’ attributes, creativity is most likely at the bottom. Many people don’t expect business executives to be creative. And it’s likely because creativity is associated with imagination, which you “don’t need” when running a “serious” business—or not.
Creative thinking is as important as critical, analytical, and strategic thinking in the business. Here are the reasons:
It Helps You Consider Possibilities
Creativity is about thinking freely, making yourself open to possibilities. Businesses thrive in possibilities—of expansion, a partnership, or new investment. You become more sensitive to these things when you’re creative because it’s the imagination that’s running free. This is most crucial in industries where there’s already an abundance of players, and you constantly have to either differentiate yourself or diversify your investments.
It’s the reason brands in the food industry reinvent themselves once in a while. Entrepreneurs explore different options, going beyond the conventional putting up of restaurants, but forging partnerships with others. Some take on franchises, getting into niches like an ice cream franchising opportunity or a healthy sandwich store. Again, exploring possibilities.
It Drives Innovation
Creativity is all about ideas. Often, it’s taking an accepted idea, then bending, stretching, and shaping it to form another idea. Innovation is an important value businesses should have to keep themselves from stagnating and falling behind the times.
It Encourages People to Think
Creativity is contagious. It’s because it’s something that can be learned. And the best way people learn creativity is through modeling. When entrepreneurs are ingenious, the characteristic trickles down to employees. It helps them have that attitude of welcoming possibilities and embracing innovation. This helps the organization overall, with everyone having the same mind and on the same page.
Creativity is as important as passion, business know-how, risk-taking, networking, and all the other attributes most associated with entrepreneurial success. Don’t underestimate it; instead, hone it.