The Problem with Design Presentation

The internet industry is so full of technical jargon and acronym that regular people have no idea what the IT personnel are talking about most of the time. Technology professionals are always going on about how to create the perfect website, giving tips and providing strategies for clients to adopt. But the way many of them go about the work is all wrong.

The problem with designing a website is that many companies look at the job from a purely technical point of view, which clients find hard to understand. Successful web designs in Perth present itself in a way that’s both simple and attractive to prospective clients.

Designing Dinner

Believe it or not, there are incredibly creative ways of presenting a design strategy to the clients that’s relatable and informative. One of the best examples of that is the presentation that compares designing a website to planning a dinner party. Just as there are metrics to follow in web design, there are rules of etiquette you have to follow in a dinner party.

The Five-Second Rule

For example, bounce rate is the metric that measures the percentage of visitors to a site that leave upon viewing one page instead of exploring the other pages. A simple concept that some clients have trouble grasping(why would they leave, is that a bad thing? So on and so forth). Bounce rates gauge user interest in the design, usually done in a few seconds upon viewing the site.

One good way of explaining bounce rate is the five-second rule, if you drop food on the floor you have five seconds to pick it up or throw it away. It’s usually considered a compliment if people would rather eat your cooking than throw it away. If a site is good enough, users will hasten to consume more content.


Messaging is another clever parallel, the effectiveness of a website’s service can be measured in how well users can provide and receive feedback to and from the developers. This is done through either a comprehensive contact us page, or an inclusive forum. If a developer is unresponsive, interest in the site lags, and all the users leave.

In the dinner party scenario, a host encourages conversation between guests by engaging in conversations themselves. If a host is unresponsive to chatting it up, the party becomes boring and everybody leaves.

Clients should look for design companies that use as little jargon possible, and work to make their product simple and understandable.