A few weeks ago, some people saw a few extra information that accompanied their searches on Google. The additions looked a lot like knowledge graph pieces that gives users more information about what they are looking for. Some people came to the hypothesis that Google was amassing an information database similar to knowledge graph, but recent announcements prove otherwise.
Cutting Corners with the Snippet
Industry veteran Internet Solutions explained that the measure is called structures snippets, and it is not from an information database. According to Google representatives, the snippets are the result of collaboration between Google Search and Web Research teams. But, what are snippets exactly, and how do they affect a company website?
To get a better idea of what a snippet is, search “snippet” and direct your attention to the information box on the rightmost part of the screen. You can find quick tid bits about the page, arranged in a logical, organised manner.
The method is effective and even e-commerce sites are benefitting from the convenience it provides users. Looking at the success of the snippet should be enough of an indicator for other websites to adopt the measure into their own website designs.
The Effectiveness of the Snippet
The effect of snippets on a site’s click through rate is still unclear. But, considering the positive effect it has had on the conversion rate in sales of e-commerce sites, having a strategy incorporating the snippet is much better than one without it. Snippets are not a one size fits all solution, though, designers need to think long and hard about what information they’ll put in the snippet.
For designers to make it easier on themselves, they can again look at the example of Wikipedia. Admittedly, Wikipedia has never been a paragon of design or even structure when it comes to designing its pages. They are, however, a good example of what works on the things inside the snippet box.
There are no dimension specifics when it comes to making the box, but shorter may be the better when it comes to quick information. Make sure that everything is easy to understand, and allows the user to make a quick decision about converting the online experience into the real world before they change their minds.