Brand promotion is essential for any business. And in the age of social media, competition just got tougher. But did you know that there are other creative ways to promote your brand and that you can do them without having to spend a fortune? A little creativity and help from the experts can go a long way. Here are some ways to create a buzz for your brand:
If you want to raise brand awareness, a huge event is one of the best places to do it. Have employees, friends, and other people wear your company shirt. Make sure that your custom t-shirts have bold designs and are unique so they can catch attention, Novelli and other experts on promotional products say. About 20 people or so wearing the same shirt is enough to grab the attention of a crowd. If you have the budget, rent a booth, sell items from the event, and give out shirts or other custom branded products to those who will make a purchase.
Whoever said print is dead has no idea how powerful business cards are. But what your business cards look like is as important as what it says. A well-designed card can help attract prospective clients and make it easier for them to remember you.
The secret to a successful brand awareness campaign is a mix of digital and print marketing. Many might raise their eyebrows at e-mail marketing, but there is one good reason many brands are still using it: it works. According to statistics, email marketing efforts make consumers spend 138% more compared to other digital channels.
Every detail matters when it comes to brand awareness and attention to it, whether print or digital, is crucial. You want to start off the right way and not give a wrong impression.