Addressing the Challenges of Packaging for E-commerce

Packaging is a critical component of any retail business. But, in the complex world of e-commerce, maintaining a smooth flow of goods is even more challenging, thereby necessitating greater efficiency in all aspects of production and distribution — including packaging. Businesses that operate purely in online marketplaces often rely on outsourcing logistics and back-end functions to maintain a seamless flow and accommodate a continuously growing consumer base.

Most online retailers, particularly pure-click channel systems, don’t usually have the capacity to fulfil these functions on their own. Packaging, alone, has its own set of operational barriers. To ensure continuity of supply and expedited delivery, they turn to bulk from providers of consignment stock systems like the Eastpac Group.

Eliminating Risk of Supply Disruptions

Exposure to various risks is overwhelmingly high in e-commerce. Even the slightest delays in one aspect of the supply chain can lead to bottlenecks. As a major aspect of production and exchange of goods, packaging must not only be efficient, it should also be resilient.

Packaging deficiencies can result in costly supply chain disruptions. And in the world of e-commerce, where consumers expect speed and convenience, such disruptions are unacceptable. To address this, firms must strengthen their partnerships and make use of tools designed to mitigate such risks.

Supply Chain Tech Breakthroughs

The emergence of supply chain technologies has played an important role in improving the movement of products across manufacturers, retailers, and service providers. Packaging solutions, such as product wrapping and cube mould technology, have stretched the capabilities of firms. Breakthroughs in standardised packaging design, such as bag-in-container packages, offer cost-efficient benefits, including retail shelf space, transportation and distribution savings.

PMMI study advises executives to choose their packaging machinery carefully. The ideal machinery should be capable of customising the size of boxes to offer maximum protection to goods and minimise shipping costs. The utilisation of robotics and increasing automation has also helped drive growth and mitigate risks in the packaging sector.

The e-commerce marketplace has revolutionised convenience and accessibility. But, an ever-expanding business landscape calls for highly efficient and resilient packaging tactics to overcome challenges across the supply chain.